UX Assessment Self-Help Guide by The Norm
From quick wins to strategic advice — all you need to turn design into value.
Get the guideFrom quick wins to strategic advice — all you need to turn design into value.
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Most product reviews focus on interface problems—confusing buttons, hard-to-find features, visual issues. But that misses the bigger picture.
Before fixing what users see, we need to understand what they're trying to accomplish.
This guide examines two foundational questions: Does your product address genuine customer needs? Can users successfully do what they came to do?
Talent and experience alone don’t guarantee outcomes. Across hundreds of projects, one pattern holds true: when no one takes full ownership, everything slows down.
We have prepared a comprehensive and experience-based guide for those particular people:
The guide is carefully prepared for you by our Founder Katya Sevruk and Strategy Lead Valeria Kirilchik.
It is an output of their experience and expertise of 30+ completed UX assessments combined.
as Panic Generator
Managing Director & Founder
as Analytical Creator
and Strategy Lead
