We design digital products
that can be manifested
Done drawing?
By the way, we are
available for new projects.
We are available for new projects.
Let's collaborateDone drawing?
By the way, we are
available for new projects.
We are available for new projects.
Let's collaborate
Advanced Nautilus’ adaptive fitness platform JRNY with patented features
With MaxContact, redesigned their contact center software
Increased Planet Fitness app experience engagement
Reduced call center QA time to 50% with MaxContact Spokn AI
Created world’s fastest tools for roof design with Roofle
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By startup, we mean a young company in its early stages — shaping a new product and chasing rapid growth.
Whether you need everything from branding to a proof-of-concept, or you’re ready to dive into development, we’re here to hear your idea and help bring it to life.
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By startup, we mean a young company in its early stages — shaping a new product and chasing rapid growth.
Whether you need everything from branding to a proof-of-concept, or you’re ready to dive into development, we’re here to hear your idea and help bring it to life.
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By scale-ups, we mean an established business looking to refine processes, expand its reach, or level up its digital presence.
If you’re improving an existing product or want to build something new, we’re here to help you make it happen.
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By scale-ups, we mean an established business looking to refine processes, expand its reach, or level up its digital presence.
If you’re improving an existing product or want to build something new, we’re here to help you make it happen.
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Enterprise is, in our understanding, a large organization tackling complex challenges — whether that’s streamlining workflows, scaling digital products, or exploring new opportunities.
We’ll help you navigate the big stuff and turn ideas into action.
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Enterprise is, in our understanding, a large organization tackling complex challenges — whether that’s streamlining workflows, scaling digital products, or exploring new opportunities.
We’ll help you navigate the big stuff and turn ideas into action.
Maybe you know what you need.
But even if you don’t — we are here to discuss.
Ideas brainstorming and initial product concept creation.
2 weeks
from $25,000
Design of core value-driving user scenarios to test the assumptions.
3 weeks
from $35,000
Full-cycle UX Design for your new impressive product.
8 weeks
from $80,000
Comprehensive assessment and UX improvement of the existing solution.
2–4 weeks
from $35,000
Reimagine UX strategy for your product’s growth, user retention and adoption.
4 weeks
from $25,000
Custom set-up and timeline shaped around your needs.
Discussed individually
Usable, buildable, effective - we design what works in the real world.
Ownership drives the outcome
Talent and experience alone don’t guarantee outcomes. Across hundreds of projects, one pattern holds true: when no one takes full ownership, everything slows down.
Design serves a purpose
Design isn't here to impress - it's here to serve. Every decision should answer to a real purpose: help someone do something, solve a user need, support a business goal.
Launching is the standard
Design that doesn’t reach production is just an expensive exercise. Working closely with engineers taught us to think beyond the screen - to consider how things scale, break, and get built.
We adhere to a disciplined and secure development lifecycle, integrating agile best practices for predictable timelines, consistent feature delivery, and high-quality results.
Healthcare
Fitness
Mobility
Construction
Human Resources
Customer Support
Telecom
Financial Services
Logistics
Automotive
Science
Artificial Intelligence
Our team has developed and shared the Coherent Design System, a comprehensive resource we are using in our collaboration to create solutions without spending time on technical preparations.
Our design system is now available worldwide and currently used by over 5 thousand designers. It was nominated on UX Design Awards.
The Norm is part of Coherent Solutions, an award-winning software product engineering company. Coherent teams provide full-stack digital product development from proof-of-concept to fully baked solutions.
For years we've been working within cross-functional development teams. Our design decisions are made to align with development opportunities and requirements.
1,000+
successful projects
2,000+
engineers
30+
years in industry
With Human-centered design principles at the core of our approach, we design solutions that not only look good but actually improve people’s lives and deliver value.
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“After working with your UX team, I understand why it's a profession — that's a very different skill set than just making something visually appealing.”
— one of our clients
“The current designer does everything that I would expect from a UX designer and goes beyond that, she gives great ideas for product features, understands customers really well.”
— one of our clients
“I thought UX was just picking colors or drawing squares, but now I see it's a strategic process involving user flows, edge cases, and deep problem-solving.”
— one of our clients
