The Norm.
We design digital products
that can be implemented
Done drawing?
By the way, we are
available for new projects.
We are available for new projects.
Let's collaborateRead our free UX Assessment Self-Help Guide
Done drawing?
By the way, we are
available for new projects.
We are available for new projects.
Let's collaborate
Advanced Nautilus’ adaptive fitness platform JRNY with patented features
With MaxContact, redesigned their contact center software
Reduced call center QA time to 50% with MaxContact Spokn AI
Created a future-ready UX direction for a talent-development app in HR tech.
1
By startup, we mean a young company in its early stages — shaping a new product and chasing rapid growth.
Whether you need everything from branding to a proof-of-concept, or you’re ready to dive into development, we’re here to hear your idea and help bring it to life.
1
By startup, we mean a young company in its early stages — shaping a new product and chasing rapid growth.
Whether you need everything from branding to a proof-of-concept, or you’re ready to dive into development, we’re here to hear your idea and help bring it to life.
2
By scale-ups, we mean an established business looking to refine processes, expand its reach, or level up its digital presence.
If you’re improving an existing product or want to build something new, we’re here to help you make it happen.
2
By scale-ups, we mean an established business looking to refine processes, expand its reach, or level up its digital presence.
If you’re improving an existing product or want to build something new, we’re here to help you make it happen.
3
Enterprise is, in our understanding, a large organization tackling complex challenges — whether that’s streamlining workflows, scaling digital products, or exploring new opportunities.
We’ll help you navigate the big stuff and turn ideas into action.
3
Enterprise is, in our understanding, a large organization tackling complex challenges — whether that’s streamlining workflows, scaling digital products, or exploring new opportunities.
We’ll help you navigate the big stuff and turn ideas into action.
Co-create with us to bring your ambitious idea to life, validate product market-fit and business model.
Gather feedback on key value-driving user scenarios, validate assumptions, and lay the foundation for the future impressive product.
Product Envisioning
MVP Design
Co-creation
Our team in partnership with Coherent Solutions will help you determine the right innovation strategy, come to a realistic roadmap to achieve your digital vision and support its smooth implementation.
Shape a future vision or improve your current customers’ journey across all touchpoints by partnering with TheNorm team.
Identify new perspectives, reveal gaps, and inform strategic opportunities for innovation and elevated customer experience.
Customer Experience
Engagement Strategy
UX Leadership
Digital Strategy
Our team in partnership with Coherent Solutions will help you determine the right innovation strategy, come to a realistic roadmap to achieve your digital vision and support its smooth implementation.
UX/UI Design
UX Research
Interaction Design
App Design
WebsiteDesign
Data Visualization
Design Systems
Accessibility
Product Metrics
Reimagine your product experience for your product’s growth, user retention and adoption. Starting with a comprehensive assessment of the existing solution we will elevate your product UX/UI design and improve overall experience in alignment with business and product priorities.
Usable, buildable, effective - we design what works in the real world.
Talent and experience alone don’t guarantee outcomes. Across hundreds of projects, one pattern holds true: when no one takes full ownership, everything slows down.
Design isn't here to impress - it's here to serve. Every decision should answer to a real purpose: help someone do something, solve a user need, support a business goal.
Design that doesn’t reach production is just an expensive exercise. Working closely with engineers taught us to think beyond the screen - to consider how things scale, break, and get built.
We adhere to a disciplined and secure development lifecycle, integrating agile best practices for predictable timelines, consistent feature delivery, and high-quality results.
Healthcare
Fitness
Mobility
Construction
Human Resources
Customer Support
Telecom
Financial Services
Logistics
Automotive
Science
Artificial Intelligence
Our team has developed and shared the Coherent Design System, a comprehensive resource we are using in our collaboration to create solutions without spending time on technical preparations.
Our design system is now available worldwide and currently used by over 5 thousand designers. It was nominated on UX Design Awards.
The Norm is part of Coherent Solutions, an award-winning software product engineering company. Coherent teams provide full-stack digital product development from proof-of-concept to fully baked solutions.
For years we've been working within cross-functional development teams. Our design decisions are made to align with development opportunities and requirements.
1,000+
successful projects
2,000+
engineers
30+
years in industry
With Human-centered design principles at the core of our approach, we design solutions that not only look good but actually improve people’s lives and deliver value.
Step 1
Step 3
Step 2
Step 4
Step 1
Step 2
Step 3
Step 4
“After working with your UX team, I understand why it's a profession — that's a very different skill set than just making something visually appealing.”
— one of our clients
“The current designer does everything that I would expect from a UX designer and goes beyond that, she gives great ideas for product features, understands customers really well.”
— one of our clients
“I thought UX was just picking colors or drawing squares, but now I see it's a strategic process involving user flows, edge cases, and deep problem-solving.”
— one of our clients
